District Looking to Sell Advertising in High School Gym

Director of advancement is searching for creative ways to earn revenue for the Upper St. Clair School District.

Businesses may soon be able to advertise in the boys' gym at .

Liz Hall is searching for creative ways for the to earn revenue in her relatively new job as director of advancement. The position was created by the school board as they look for .

Hall and Matt Mellinger, the high school athletic director, identified 10 to 20 areas on the walls behind the bleachers to place banners.

Hall told the school board on Monday night she plans to approach businesses to see if they would like to pay for the space to have a banner in the gym. The advertisement would likely cost $2,000 per year for a three-year contract. The business would take care of banner-making costs.

Hall recently finished selling four signs in the high school stadium for businesses to advertise. She also received a $102,000 grant for cameras at the high school in the fall and raised .

In addition, Hall plans to look for businesses interested in the naming rights to part of the schools. For example, she would like to allow a company to purchase the naming rights of the high school athletic wing.

The school board said they were pleased with Hall's success so far.

"That's amazing progress in such a short amount of time," said Louis Piconi, school board member.

What is your take on the district selling advertising in its high school gym? Tell us in the comments.

Cara Hesse November 17, 2011 at 04:43 PM
Seneca Valley's football stadium is called 'NexTier Stadium'. NexTier bank paid $50,000 for the 10 year naming rights of the stadium. I say go for it!!!
Jay Bahr November 18, 2011 at 01:36 PM
Believe me, I am not one of the goofy lefty liberals that we have in this community, but this is just flat out embarrassing. What a terrible idea!
Mary Repischak November 18, 2011 at 01:52 PM
I think it's a great idea. Our high school stadium needs a lot of work. It is the most visible and most used field in the district by students and residents of USC. If it helps us to keep our taxes down, why not?
Jay Bahr November 18, 2011 at 08:01 PM
Look I’m with you. A couple of years ago I probably would have rented space on my mother’s forehead to make a buck and not raise my property taxes, but that seems to be all we do around here. We need to build a new facility – we pay for a Ferrari when a Buick would do, we need to renovate the middle schools, top shelf. Applause to all!! But then when we run low of funds for things we need, we teach our kids the easy way to make a buck – put a bumper sticker on granny’s dress. Look, I am not a purist - I don’t lose sleep over fears of consumerism and the ill-effects upon my kids. I hope they aspire to grow up and own fancy cars and take exotic trips – but can’t we just have one place where we can take a break from all the goofy stuff going on in the world and let our kids just be kids and learn math, reading, science, and a little financial responsibility. It is ever possible to teach them that Ferraris are awesome but it is ok to drive a reliable and fairly priced sedan to avoid having to market free space in school for the easy buck? My hat is off to the person who thought of the idea. They are just trying to deal with a difficult situation as best they can, but I just feel badly for the kids. We say yes because “hey – what the heck, we don’t really care” and then they grow up going “hey – what the heck, we don’t care either.” And then we are in a mess. Thanks
USC25 November 20, 2011 at 01:49 PM
I am supportive of this idea and effort, however, a few questions should be asked to determine the net value: 1.) How much has been spent by the School District in consultants and lawyers to study this over the last several years – It may be approaching $500,000? How much indirect and direct salaries should be part of the equation? The total costs to date and going forward should be compared to the actual dollars coming in (not grants, since these are things that would likely not be funded out of the budget) to determine the net value to the School District and taxpayers. 2.) What is the money generated being used for? Hopefully, to avoid tax increases.


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