Schools

District Looking to Sell Advertising in High School Gym

Director of advancement is searching for creative ways to earn revenue for the Upper St. Clair School District.

Businesses may soon be able to advertise in the boys' gym at .

Liz Hall is searching for creative ways for the to earn revenue in her relatively new job as director of advancement. The position was created by the school board as they look for .

Hall and Matt Mellinger, the high school athletic director, identified 10 to 20 areas on the walls behind the bleachers to place banners.

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Hall told the school board on Monday night she plans to approach businesses to see if they would like to pay for the space to have a banner in the gym. The advertisement would likely cost $2,000 per year for a three-year contract. The business would take care of banner-making costs.

Hall recently finished selling four signs in the high school stadium for businesses to advertise. She also received a $102,000 grant for cameras at the high school in the fall and raised .

Find out what's happening in Upper St. Clairwith free, real-time updates from Patch.

In addition, Hall plans to look for businesses interested in the naming rights to part of the schools. For example, she would like to allow a company to purchase the naming rights of the high school athletic wing.

The school board said they were pleased with Hall's success so far.

"That's amazing progress in such a short amount of time," said Louis Piconi, school board member.

What is your take on the district selling advertising in its high school gym? Tell us in the comments.


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