NVR completed the acquistition on the second largest homebuilder in Pittsburgh on Dec. 31.
NVR will continue to market under the Heartland Homes name, which is a compliment to NVR's Ryan Homes business.
"Heartland's operating strategy, which includes pre-selling homes and purchasing finished lots from land developers, is consistent with NVR's "asset light" business model. In addition, NVR intends to expand the size of Heartland's business within the Pittsburgh market as the housing recovery continues over the next several years," according to the NVR press release.
Heartland Homes was founded in 1984 by Alan "Gus" Gillespie of Upper St. Clair. Gus is the son-in-law of the late Ed Ryan, founder of Ryan Homes in 1948. Gus' son, Edward Martin "Marty" Gillespie, became president of Heartland Homes in 2005. Marty will continue to manage the Heartland business. Marty is an Upper St. Clair High School graduate.