Mall Is Site of New Victoria’s Secret Design Concept

South Hills Village goes “PINK.”

Victoria is on her second face lift in two years, ’s Victoria’s Secret that is.

Last summer, South Hills Village’s Victoria’s Secret was the only storefront to debut . Sleek, sexy and boutique-like, the completed renovations induced flourishing success.

This summer, it was PINK’s turn.

The Victoria’s Secret PINK Collection has a new home—3,000 expanded square feet including private fitting rooms, additional open shopping space and additional cash registers. PINK’s new spaces is an homage to the PINK girls’ ideal dorm or apartment—a bright, whimsical home to feel comfortable and fabulous.

With more than 1,000 stores worldwide, Victoria’s Secret is no stranger to growth, as America’s leading intimate wear retailer. The South Hills Village store’s two consecutive renovations, however, have created an exciting new take on intimates shopping for women of all ages.

“We are thrilled that Victoria’s Secret chose South Hills Village as the premiere location for its new and exciting concept,” stated Jennifer Carroll, director of mall marketing. “Pittsburgh has always been known as the black and gold city, now we can add PINK to the mix.”

Do you like Victoria's Secret's new look? Tell us in the comments.

B September 17, 2012 at 01:44 PM
It looks more navigable than the last design. I got shopping with my wife and kids and the old design was impossible to navigate with a stroller!


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