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UPDATED: Giant Eagle Ending Foodperks

The program is 'a little too complex.'

Giant Eagle is ending Foodperks..

The last day to earn Foodperks will be Feb. 13 and discounts must be redeemed by May 31.

In a letter to customers, the CEO said customers thought the Foodperks program was "a little too complex." Only a small percentage of customers received significant savings, according to Giant Eagle.

"In fact, approximately 92 percent of Giant Eagle Advantage Card customers saved less than $40 each from foodperks! in the preceding 12 months," said Rob Borella, senior director of corporate communications.

The program gave customers a 1-percent discount on groceries for every 10 gallons of gas purchased at GetGo gas stations. 

Giant Eagle's Fuelperks program will remain.

Giant Eagle is also rolling out a new 3-cent program that gives customers extra incentive to choose GetGo over other gas stations. The program started Feb. 4.

"The new GetGo 3-cent program is simple," Borella said. "Every time a customer scans his or her Giant Eagle Advantage Card while fueling at GetGo and isn’t redeeming fuelperks!, he or she will receive 3-cents off per gallon."

Borella added, "Giant Eagle had a thorough and thoughtful plan to communicate the changes this week, however the targeted mailers’ premature delivery preempted that plan. Giant Eagle truly apologizes to any letter recipients who were offended and/or misinterpreted its language."

The closest Giant Eagle to Upper St. Clair is the Market District in Bethel Park.

Will you miss Foodperks? Tell us why in the comments below. 

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Oren Spiegler February 04, 2013 at 08:28 PM
You are correct, Mr. Myers. The South Fayette Shop 'n Save is a lovely, modern store with many excellent unadvertised specials. One must keep their eyes open as some of the best sales are those that are not advertised. This store is large, but not so large as to be unwieldy.
Duke February 05, 2013 at 02:54 AM
Robert - I will never buy a BMW or Mercedes-Benz, a Lecia camera or Addidas & Puma shoes. Neither will I drink Beck's beer or frequent the Hofbrauhaus on the Southside. As the Nazi's killed all of my grandmother's relatives I believe mine is not a very narrow-minded viewpoint.
Robert A. Shoaf February 05, 2013 at 04:43 PM
Duke, My sincere apologies for being insensitive.
Glenn Robinson February 05, 2013 at 06:35 PM
We regularly let our foodperks build to 20% then do a big shopping trip for non-perishables. We stock up on sales items and bogos. The savings really add up. We will miss the program.
Liza February 06, 2013 at 12:00 PM
The article in yesterday's paper has them (GE) saying this about the foodperks! program: "about 92% of them (customers) saved less than $40 over the preceding 12 months." I find that REALLY hard to believe! Especially since I myself try to avoid shopping at this dreadfully over-priced chain with lousy customer service, yet recently received a summary in the mail saying I had earned $203 in foodperks! in the last year.

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