Viewfinder: New Victoria's Secret Store Unveiled
The South Hills Village store is the only in Pennsylvania to get the new makeover.
South Hills Village is the only mall in Pennsylvania to unveil Victoria’s Secret’s "sexy new look."
The leading specialty retailer of lingerie, women’s apparel, sleepwear and fragrances is back in its original location—upper level center court—but is showing off a new and improved look.
From the sparkling black cherry marble floor to the giant pink shade that adorns the center of the store, the retailer’s boutique-like makeover is trying to make it a memorable shopping experience for customers.
They also expanded the Victoria’s Secret PINK Collection and covered the private dressing rooms with hand-painted wallpaper.
“We are thrilled that Victoria’s Secret chose South Hills Village as the premiere location for its new and exciting concept,” said Jennifer Carroll, Director of Marketing and Business Development for South Hills Village. “Pittsburgh has always been known as the black and gold city, now we can add PINK to the mix.”
Victoria's Secret at South Hills Village unveiled their new look on July 28
prsmitty
7:34 am on Saturday, August 13, 2011
I was glad to see fewer enormous pictures of mostly-naked women in the storefront windows. Selling lingerie is fine...but I think the enormous posters of women wearing them and posed provocatively was nothing other than soft porn. There are tasteful ways to sell lingerie...and hopefully Victoria's Secret will lean in that direction.